Documentary, Sports, Cricket
Isobar - Dentsu Aegis
My second IPL Season was with the Sunrisers Hyderabad during the 2017 season of the Indian Premier League.
My job was to interact and build rapport with the players and go wherever they went to document their lives, thoughts and moments. I was producing, shooting and curating content for social media. With a team of 2, we produced over 88 pieces of video content over 59 day of the tournament.
With over 17.5 million views on both Facebook and Youtube, our videos have done quite well in terms of engagement with the fans. We doubled the viewership numbers from the previous year.